Journey
OVERVIEW
I worked on designing the community setup flow for the Journey App—focusing on how users can build and monetize a community from scratch.
TYPE
Internship
WHAT
Mobile App
DURATION
8 weeks
TOOLS
Figma, Miro
ROLE
UX/UI Designer
TEAM
Gavriel S (UX Research)
Luke B ( CEO, Founder)
OVERVIEW
Journey is a social app that encourages users to follow their interests and connect with like-minded individuals.In this case study, I dive into the end-to-end process of setting up a community on Journey.
PROBLEM
Creators and influencers often struggle to effectively monetize and customize the content they create. Most digital community platforms treat setup as a generic, one-size-fits-all process—offering limited options for creators to define their business model, content structure, or branding upfront. This leads to friction, missed revenue opportunities, and communities that feel disconnected from the creator’s vision
Increase creator activation and retention by making it easier to launch, personalize, and monetize a community from day one—ultimately driving platform revenue through creator success.
The redesigned setup flow addresses key friction points for creators—offering monetization and customization upfront. The new experience is expected to improve creator activation, reduce drop-off during onboarding, and lead to more successfully launched paid communities.
BUSINESS GOAL
OUTCOME
RESEARCH
The opportunity to attract: influencers, Whatsapp group creators, & Facebook group creators.
1) Surveys were conducted among 25 respondents -Influencers & Community group leaders.
90%
Believe other digital community platforms are difficult to monetize.
“
85%
Would like to create a new revenue stream that doesn't involve 'selling their soul'.
2) User interviews were conducted with 10 participants, all influencers or community leaders.
Questions asked:
EMPATHY MAP
User Says
95%
Would like to see different monetization options for creators
Why certain communities monetize?
Their goals of creating a community?
What they would like to see in-community platforms?
How do communities promote & monetize?
How would they like to grow their platform?
Their view on monetization in community groups?
Invite only brings closeness and exclusivity to the community.
Discoverability is limited in many community platforms
To organize community events & also funnel funds to community projects.
As a community leader I want to collect payments automatically from members so I can keep positive interactions with members.
As a community leader I want to create my community so I can increase ad revenue and traffic to my business.
User Thinks
User Feels
FLOW DIAGRAM
“
User Does
INSIGHTS
Invite only brings closeness and exclusivity to the community.
All would want Journey to help them manage their business.
Want a fast and easy to set up process to build a community.
WIREFRAMES
These are mid-fidelity wireframes where usability testing was conducted
USER TESTING
What Users Loved
Invite only brings closeness and exclusivity to the community.
Discoverability is limited in many community platforms
To organize community events & also funnel funds to community projects.
Invite only brings closeness and exclusivity to the community.
Discoverability is limited in many community platforms
To organize community events & also funnel funds to community projects.
Invite only brings closeness and exclusivity to the community.
All would want Journey to help them manage their business.
Want a fast and easy to set up process to build a community.
What Users Want
Invite only brings closeness and exclusivity to the community.
All would want Journey to help them manage their business.
Want a fast and easy to set up process to build a community.
DESIGN SYSTEM
FINAL DESIGN/PROTOTYPE
